Take part in genuine qualitative market research, share your experiences and opinions, and help businesses understand people better.
Share your experiences through genuine research conversations and activities.
See the applicable reward and participation details before you take part.
Take part in genuine research opportunities designed to understand real people, experiences and perspectives.
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Fair Rewards
Reward varies by study
Trusted Participant Panel
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Participant Community
Connecting real people with brands shaping what's next.
Qualfacto connects people with qualitative market research opportunities where their experiences, opinions and everyday choices can be heard.
Receive invitations when your profile matches the requirements of a research study.
Take part in different research formats, including interviews, focus groups, online communities, product testing and more.
Before you decide to participate, you’ll receive key information such as the study topic, format, time commitment and applicable reward.
Share your genuine opinions, experiences and everyday perspectives in research that helps businesses better understand people and their needs.
Getting started with Qualfacto is simple.
Tell us about yourself, your lifestyle, interests and experiences so we can understand which studies may be relevant to you.
When your profile matches a study's requirements, you may receive an invitation with the study topic, research format, expected time commitment and reward details.
Take part in the research according to the instructions and schedule shared with you.
After your participation is completed and validated, the applicable reward is processed according to the study terms.
Your everyday experiences can become valuable research insights.
You may find opportunities across categories such as:
Your experiences can help researchers understand what people really think, feel and do.
Depending on the study, research may take place online, at home, at a research venue or in-store.
Different research questions need different kinds of conversations, activities and experiences.
Explore some of the ways you may participate with Qualfacto:
A one-to-one conversation with a researcher about your experiences, habits, needs or opinions.
A moderated group discussion where participants share their views on products, concepts, services or trends.
Share photos, videos or short reflections over several days as you experience a product, service or routine.
Participate in an online research community where you respond to questions, activities and other participants over several days.
Where applicable, share information about how you use a device, app or digital service with your explicit permission.
Help researchers understand how products, services or routines fit into your everyday life, at home or virtually.
Walk through a shopping journey and share what you notice, choose and consider along the way.
Try a product at home and share your genuine experience and feedback.
Try an app, website or digital experience and share what feels easy, confusing or useful.
Qualfacto is backed by Think Design Research Services, an Indian research firm with experience in qualitative research and participant recruitment.
Participate in research conversations and activities designed to understand real experiences, opinions and behaviours.
Study requirements, expected time commitment and applicable reward details are communicated before participation.
We aim to match participants with relevant opportunities based on the requirements of each study.
Qualfacto is built for research participation and not promotional advertising or bulk survey activity.
Your profile and research participation deserve careful handling. Qualfacto uses participant information for purposes related to research recruitment and study participation.
Qualfacto is designed for research participation, not promotional advertising. Your panel profile is not used to sell or market products to you.
Where a study requires client reporting, participant information is handled according to the applicable study terms and research requirements.
We aim to follow applicable privacy and data-protection requirements and apply appropriate safeguards to participant information.
A few simple habits can help your session run smoothly and make your participation more meaningful.
Join on time and allow a few minutes to get ready before the session starts.
Keep anything you need for the activity ready, such as glasses, headphones, a charged phone or a quiet space.
Silence notifications and choose a place where you can focus and speak comfortably.
Follow the moderator's instructions and share what you genuinely think, feel and do.
Research is about understanding your experience. You don't need to give the answer you think someone wants to hear.
Be curious, respectful and involved. Your genuine perspective is what makes qualitative research valuable.
Find answers to common questions about eligibility, invitations, study formats, rewards, participation and privacy.
Join Qualfacto for free and discover research opportunities that match your profile.